Mentor for a Day (MFAD) –Opportunity for Students to explore Careers in Direct Marketing

For 2022, there are 2 ways to ParticipateVirtual Webinars and In-person Visits

  • Virtual Webinars: For MFAD participants who are not able to go to a firm’s facility in person, a virtual webinar may be hosted to include multiple interested participants in the MFAD program.
  • In Person: An in person visit at the firm’s facilities, where students meet with several team members for informal, informational interviews and Q&A about their work.

Mentor for a Day benefits include:

  • Networking with industry leaders.
  • Learning about Direct Response Marketing from people who do it every day.
  • Meeting other students interested in the field.

Professors, please forward this information to students who may have an interest in the field.

Students, please click here to indicate your interest in our fall 2022 sessions. Sign up early!

Professors’ Institute 2023

PI 2023 will be held on Friday, January 6, 2023, likely between the hours of 8:30 AM – 3:00 PM

We are planning to bring you three sessions; a Lunch ‘N Learn, where professors discuss topics; and conclude with our career panel.  This will be a virtual event using Zoom to allow for Q&A and active interaction among attendees. 

Our goal is to have not only our past attendees join us, but also add ten new PI attendees.  We need your help to achieve our goal!  If you have a colleague from within your institution or perhaps at another university, please share this information and the person can click here to join our mailing list.

We hope to have registration open within a few weeks, but go ahead and mark your calendars.  We can’t wait to reconnect!

Professors’ Institute 2022

We hope you enjoyed The Professors’ Institute in 2022.

Sessions included in PI 2022 included:

Video of the sessions can be found here.