Professors’ Institute 2023

We hope you enjoyed Professors’ Institute 2023!The sessions were as follows:

State of the Nonprofit Direct Response Industry Presented by: Kerri Kerr, COO, Avalon Consulting

How to Engage LatinX Audiences Presented by: Rosa Del Angel, Managing Director, Campaigns and Digital Engagement, Natural Resources Defense Council (NRDC)

Testing in Direct Response Presented by: Michelle Le, Account Director and Megan Buchheit, Account Manager, Digital – Lautman Maska Neill & Company

Career Panel Panelists: Alice Murphy, Data Analyst, Avalon Consulting Group; Julia Warnock, Account Executive, Lautman Maska Neill & Company; Liz Dean, Account Coordinator, PMG

Videos of the presentations can be viewed here.

2022 Fall Collegiate MAXI

The DMAW/EF Fall 2022 MAXI Case Competition took place virtually on Friday, December 2, 2022 using Zoom. Four teams participated in the competition representing three academic institutions: American University, Kutztown University of Pennsylvania, and Salisbury University. The case competition organization was the Student Conservation Association, with two challenges.

Challenge 1 Winner : Salisbury University  The team was comprised of Caroline Bandelin and Braden Glushakow with Irina Piatselchyts, Lecturer, Marketing Department, as the team adviser.

Challenge 2 Winner: The American University (Team 2) The team featured members: Sarah Yuan, Sophie Myers and James Simpson, and the team adviser was Dr. Michael Clayton, Senior Professorial Lecturer, Department of Marketing.

Thank you to our judges, who viewed and scored presentations: Emily Cooper (Mal Warwick) Jaime Grams (PMG) and Sydney Paner (Fuse Fundraising).

To view the competition, please click here.

Mentor for a Day (MFAD) –Opportunity for Students to explore Careers in Direct Marketing

For 2022, there are 2 ways to ParticipateVirtual Webinars and In-person Visits

  • Virtual Webinars: For MFAD participants who are not able to go to a firm’s facility in person, a virtual webinar may be hosted to include multiple interested participants in the MFAD program.
  • In Person: An in person visit at the firm’s facilities, where students meet with several team members for informal, informational interviews and Q&A about their work.

Mentor for a Day benefits include:

  • Networking with industry leaders.
  • Learning about Direct Response Marketing from people who do it every day.
  • Meeting other students interested in the field.

Professors, please forward this information to students who may have an interest in the field.

Students, please click here to indicate your interest in our fall 2022 sessions. Sign up early!

Professors’ Institute 2023

PI 2023 will be held on Friday, January 6, 2023, likely between the hours of 8:30 AM – 3:00 PM

We are planning to bring you three sessions; a Lunch ‘N Learn, where professors discuss topics; and conclude with our career panel.  This will be a virtual event using Zoom to allow for Q&A and active interaction among attendees. 

Our goal is to have not only our past attendees join us, but also add ten new PI attendees.  We need your help to achieve our goal!  If you have a colleague from within your institution or perhaps at another university, please share this information and the person can click here to join our mailing list.

We hope to have registration open within a few weeks, but go ahead and mark your calendars.  We can’t wait to reconnect!

Professors’ Institute 2022

We hope you enjoyed The Professors’ Institute in 2022.

Sessions included in PI 2022 included:

Video of the sessions can be found here.