The 2020 Best of Direct has been cancelled, but the DMAW/EF will honor a professor with the O’Hara Leadership Award at the 2021 Professor’s Institute, which will be held virtually.
The application can be found here.
O’Hara Leadership Award
The O’Hara Leadership Award in Education was created in 2008 in honor of long-time DMAW and DMAW/EF leader, Michael O’Hara. Mr. O’Hara played a pioneering role in direct response fulfillment and started the AB&C Group in 1972. He had a life-long commitment to education, which earned him an honorary Ph.D from Shepherd University in 2000.
The selection committee considers courses taught that focus on or include direct interactive marketing, the numbers of years teaching marketing, average number of students in class and why the professor believes it is important to educate college students in direct/interactive marketing. Participation in marketing competitions by students is also considered.
For consideration or to nominate a professor for the O’Hara Leadership Award please complete the application and submit to the DMAW Educational Foundation.
2019: Dr. John “Andy” Wood, James Madison University
2018: Professor Jeff Kulick, George Mason University
2017: Dr. Matt H. Hettche, Christopher Newport University
2016: Professor Paula Morris, Salisbury University
2015: Professor Michael Clayton, American University
2014: Professor Theresa Clarke, James Madison University
2013: Professor Jim Doyle, American University
2012: Dr. Marilyn Liebrenz-Himes, George Washington University
2011: Dr. Pamela L. Alreck, Salisbury University
2010: Dr. Margaret A. Mi, University of Mary Washington
2009: Dr. Tracy L. Tuten, East Carolina University
2008: Dr. Lisa Spiller, Christopher Newport University