Professors’ Institute

2022 Professors’ Institute

The 2022 Professors’ Institute was held virtually on January 28, 2022.

All videos can be viewed on YouTube here.

2021 Professors’ Institute

We had another successful Professors’ Institute Conference!  We had 20 academic institutions represented during the virtual event with 35 professors in attendance. 

Thank you to The Production Management Group, the platinum sponsor; as well as additional sponsors: Liz Murphy, Beaconfire RED; MA in Marketing, American University and the DMAW!

Session 1: Heifer International Gold MAXI Award Direct Mail Case Study Presented by: Jordanna Sussman, Lautman Maska Neill & Company

Session 2: Marketing Analytics Exercise Presented by: Paula Morris & Bruce Gregoire, WiseGuys Marketing Additional resources: Master RFM Spreadsheet; No Answer RFM Spreadsheet; Marketing Analytics Instructor Guide; Marketing Analytics Do-It-Yourself

Session 3: Collegiate MAXI Award Submissions Presented by: Leigh Ann Doyle, The Production Management Group

Career Panel: Featuring Ryan McGuire, Taylor Garner and Lexi Pemberton

All videos can be viewed on our Youtube channel here.