2022 Professors’ Institute
The 2022 Professors’ Institute was held virtually on January 28, 2022.
- The Fundraiser’s Holy Grail: Finding a Younger and More Diverse Donor Audience; Speakers: Roger Hiyama, Executive Vice President, Solutions and Innovations, Wiland Group; Dave Strauss, Director, Global Membership, The Nature Conservancy; Alyson Morris, Senior Manager, Donor Acquisitions, Feeding America
- Why the Time for Connected TV Testing is Now; Speaker: Bailey Bernius, Senior Director, Nonprofit Strategy, Assembly Global
- The Role of Creative in Direct Response Performance; Speaker: Craig DePole, President, Newport One
- Career Panel: Joseph Goetz, Senior Director of Direct Marketing, NRCC; Robert Fisher, Director of Client Services, The Harrington Agency; Kayla Frison: Junior Digital Account Executive, Lautman Maska Neill & Company; Madison Fischer, Production Coordinator, PMG
All videos can be viewed on YouTube here.
2021 Professors’ Institute
We had another successful Professors’ Institute Conference! We had 20 academic institutions represented during the virtual event with 35 professors in attendance.
Session 1: Heifer International Gold MAXI Award Direct Mail Case Study Presented by: Jordanna Sussman, Lautman Maska Neill & Company
Session 2: Marketing Analytics Exercise Presented by: Paula Morris & Bruce Gregoire, WiseGuys Marketing Additional resources: Master RFM Spreadsheet; No Answer RFM Spreadsheet; Marketing Analytics Instructor Guide; Marketing Analytics Do-It-Yourself
Session 3: Collegiate MAXI Award Submissions Presented by: Leigh Ann Doyle, The Production Management Group
Career Panel: Featuring Ryan McGuire, Taylor Garner and Lexi Pemberton
All videos can be viewed on our Youtube channel here.