26 Professors Attend 2019 Professors’ Institute

Twenty-six professors from 16 academic institutions attended the 2019 Professors’ Institute held January 3 – 4, 2019.

Professors attended at no cost, with sessions and meals underwritten by our nonprofit organization with the generous support of DMAW/EF sponsors and Leadership Circle supporters. Hotel accommodations also were provided for professors who live more than 50 miles from Washington, DC.

The conference was held at the World Wildlife Fund (WWF) DC office, 1250 24th Street, N.W., Washington, DC 20037. The evening reception was held at Firefly.

Program Schedule

Optimizing the Donor Journey
Sarah Robie, Online Marketing Manager, World Wildlife Fund
Click here to watch WWF’s PowerPoint presentation:
What Everyone Should Know About How Brands and Commercial Clients Are Creatively Using Search
Katy Pitkin Greene, Search Supervisor, McGarrah Jessee
Click here to watch Katy Pitkin Greene’s Presentation:
Steal Smart: What We Can Learn from Commercial Marketers
Tori Richards, Director Business Development, CDR Fundraising
Click here to watch Tori Richards PowerPoint Presentation:
Curriculum Review and Open Forum
Led by Michael Clayton, American University and Matt Hettche, Christopher Newport University
Take Your Direct Mail Out of the Mailbox
Lynn Waller, Vice President, CCAH and Chrissy Hyre, Vice President, Phone and Mobile Strategies, CCAH
Brand Marketing
David Young, Brand Strategy & Marketing Manager, National Geographic
Click here to watch Tori Richards PowerPoint Presentation:
David also shared the following three videos:
2. Nujeen at the European Space Agency – natgeo.com/starstruck
3. Alex Honnold and Jimmy Chin surprise fans – https://www.youtube.com/watch?v=auWiGCctnd0&t=31s
Career Panel
Chris Earp, Sr. SEM and SEO manager, Beaconfire RED

Participating Professors

Deborah Calhoun, Notre Dame of Maryland University, Baltimore MD
Dorene Ciletti, Point Park University, Pittsburgh PA
Michael Clayton, American University, Washington DC
Goodwin Cobb IV, Goldey Beacom College, Wilmington DE
James Doyle, American University, Washington DC
Philippe Duverger, Towson University, Towson MD
Angela Hausman, James Madison University, Harrisonburg VA
Matt Hettche, Christopher Newport University, Newport NewsVA
Dae-Hee Kim, Christopher Newport University, Newport News VA
Sally Kim, Shenandoah University, Winchester VA
Jeff Kulick, George Mason University, School of Business, Fairfax VA
Marilyn Liebrenz-Himes, George Washington Universty, Washington DC
James Lollar, Radford University, Radford VA
Priscilla McGreevy, Christopher Newport University, Newport News VA
Laurie Meamber, George Mason University, Fairfax VA
Deanna Merritt, Goldey-Beacom College, Wilmington DE
Paula Morris, Perdue School of Business, Salisbury University, Salisbury MD
Jayanthi Rajan, Albright College, Reading PA
Girish Ramani, American University, Washington DC
Gary Schirr, Radford University, Radford VA
Laurel Schirr, Virginia Tech, Blacksford VA
Joe Sprangel, Mary Baldwin University, Staunton VA
Veronica Thomas, Towson University, Towson MD
Betsy Tretola, George Mason University, Fairfax VA
Les Vermillion, University of the District of Columbia, Washington DC
Andy Wood, James Madison University, Harrisonburg VA
Registered But Unable to attend:
Robert Hasbrouck, Christopher Newport University, Newport News,VA
Susan Kellogg, Virginia Military Institute, Lexington VA
Leila Khoshghadam, Old Dominion University, Norfolk VA
Yun Lee, Virginia State University, Petersburg VA
Prashant Srivastava, Drexel University, Philadelphia PA

Deep Gratitude to 2019 Professors Institute Sponsors

• World Wildlife Fund

• American University, MS in Marketing

• The Direct Marketing Association of Washington

• Platinum Sponsor The Production Management Group