2020 Professors’ Institute

We had another successful Professors’ Institute Conference despite some questionable weather.  Over 10 academic institutions were represented during the 2-day event with 18 professors in attendance. 

Thank you to The Production Management Group and the DMAW for sponsoring the event; as well as Beaconfire RED for being our venue sponsor!

Session 1: How to Use Texting to Maximize Your Donor Base and Scale Relationship Presented by:Brenna Holmes, VP, Digital Services, CCAH and Meghan Apfelbaum, Senior Director of Partnerships, Hustle

Session 2: Cause Marketing and Branding: No Kid Hungry Presented by:Jason Wilson, Director of Brand and Marketing, No Kid Hungry by Share Our Strength

Session 3: From Acquisition to Customer Loyalty Presenteed by:Angela Struebing, Sr. Director, Marketing – Customer Acquisition & Engagement, Capital One

Session 4: Capturing Travelers with Search Marketing: Hilton Worldwide
Presented by: Jenna Amaral, Search Engine Marketing Manager, Hilton Worldwide

Session 5: Political Marketing as a Gateway to Successful Marketing Presented by: Steve Cone, Chief of Communications, Marketing and Philanthropy, Capital Caring Health

Session 6: Career Panel

Featuring: Jen Boland, SEO & Analytics Lead, Beaconfire RED; Stephen Ferrando, Sr. VP of Strategy & Analytics, TrueSense Marketing; Jenna Amaral, Search Engine Marketing Manager, Hilton Worldwide; Kimberly Irwin, Marketing Manager, Intelsat

Career Panel Resources can be found here!