Fall Collegiate MAXI Competition Attracts 12 Teams from 8 Schools

cropped-DMAWEF_logo-II.jpgTwelve student teams from eight colleges and universities in the Mid-Atlantic area will compete at the Fall 2016 DMAW/EF Collegiate MAXI Oral Case Competition.


James Madison University, American University (2 teams), King’s College, University of Mary Washington (2 teams), Salisbury University (2 teams), Virginia State University, Drexel University, and Johns Hopkins University (2 graduate teams)] will participate in the Oral Case Competition to be held on Friday, November 4, at Quad Graphics in Alexandria, VA. 

Thank you to DirectMail.com for sponsoring the 2016 Fall Collegiate MAXI competition.


Students will select from one of two nonprofit organizations and create an Integrated Marketing Communications (IMC) designed for the stated focus of that selected organization.

The Organizations:

  • Mothers Against Drunk Driving (MADD)

  • The Humane Society of the United States (HSUS)

Student teams will develop a multi-channel marketing campaign, with audience identification, to incorporate direct mail, email, digital advertising, social media, telemarketing and other relevant channels for fundraising that encompasses their recommended strategy for this organization. The teams will provide a strategy brief that includes a solid, measurable goal in regard to the team’s proposed marketing efforts.

QuadGraphicsThe oral case competition will be held at Quad Graphics, 99 Canal Center Plaza, Ste 300, Alexandria, VA, 22314, on November 4, 2016.

The First Place team will receive $600. The Second Place team will receive $400 with the Third Place team receiving $200. Graduate teams will compete for a $300 prize.

Stay tuned for results!