We had another successful Professors’ Institute Conference! We had 20 academic institutions represented during the virtual event with 35 professors in attendance.
Session 1: Heifer International Gold MAXI Award Direct Mail Case Study Presented by: Jordanna Sussman, Lautman Maska Neill & Company
Session 2: Marketing Analytics Exercise Presented by: Paula Morris & Bruce Gregoire, WiseGuys Marketing Additional resources: Master RFM Spreadsheet; No Answer RFM Spreadsheet; Marketing Analytics Instructor Guide; Marketing Analytics Do-It-Yourself
Session 3: Collegiate MAXI Award Submissions Presented by: Leigh Ann Doyle, The Production Management Group
Career Panel: Featuring Ryan McGuire, Taylor Garner and Lexi Pemberton
All videos can be viewed on our Youtube channel here.