Spring 2019 MAXI Competition Is Up and Running

DMAW/EF’s Spring 2019 MAXI Oral Case Competition will be held on April 12, 2019, at Chapman Cubine and Hussey (CCAH) in Arlington, VA.

James Madison University has signed up to send two teams of graduate students, who have selected the MAXI competition as a class project. The Salisbury University team is using the competition as a Club Function.

There will be one case option for the Spring 2019 competition: Develop a comprehensive annual marketing plan to support the growth of the study abroad program for Youth for Understanding.

Full Case Competition Information is available [click here].

Youth for Understanding

Highlights for the Spring 2019 Oral Case Competition

Youth For Understanding (YFU) is a volunteer-based global non-profit community driven by the passion of people, consisting of 55+ Member Organizations across six continents. As a leader in intercultural exchange and educational programs for more than 60 years, YFU has impacted more than 270,000 students, their host families, schools, networks and more than 70,000 volunteers.

To achieve this level of growth, YFU must invest in more outbound recruitment that can be sustained through an increase and expansion of its fundraising efforts with a new and innovative approach to marketing with two primary goals:

1. Develop a comprehensive annual marketing plan to support the growth of the YFU study abroad program

2. Engage and grow YFU’s alumni and volunteer-base

The Challenge
Design a multi-channel marketing campaign to help YFU achieve the two primary goals listed above. One of the target audiences for this campaign should be alumni (high school students/graduates who have studied abroad/participated in YFU programs). Other target audiences should be considered and recommended as part of the campaign. For more details, check out Full Case Competition Information details at the link below.

Full Case Competition Information is available [click here].

Site Details

The competition will be held at Chapman Cubine and Hussey (CCAH), 2000 15th Street North, Suite 550, Arlington, VA 22201. Parking is available in the building or the venue is accessible by the metro, Orange Line, Courthouse stop.