The DMAW Educational Foundation hosted the 2017 Fall Collegiate MAXI Competition on November 3. Six teams competed, with Salisbury University and Christopher Newport University taking top honors.
Under the leadership of Professor Paula Morris [center], the four-person team from Salisbury University garnered the top $700 prize. (l/r) Jessie Abbott, Austin Dabbs, Olivia Husby, and Kellie Ketterman devised a creative one/two/three membership development strategy for The Philadelphia Museum of Art.
With a focus on involving local art schools, the team suggested reaching out to up-and-coming students and their parents. The strategy proposed creation of a large mosaic art piece developed from work submitted by the students. With the mosaic as a featured exhibit, the team offered a fresh way to attract and then convert new museum members.
Professors Matt Hettche and Dae-hee Kim guided a four person team: Grace Keffer, Megan Tyndall, Toria Hester, and Matthew DeFrank. With an objective to increase museum memberships by 10,000 by 2019, the CN team zeroed in on making museum visits and activities “more fun.” With the pillars of the campaign focused on community, socialization, and philanthropy, the team developed the #VisitPMTogether hashtag.
King’s College in Pennsylvania and Johns Hopkins University in Baltimore also sent teams to the competition.
Supported by MAXI sponsors Kirk Swain [Directmail.com] and Alan Rich [Nova Labels], the MAXI challenge met at CCAH headquarters located in Arlington.