Professors Institute 2013
Twenty-seven professors from 20 different universities participated in the DMAWEF’s 2013 Professors Institute at American University in Washington DC from January 8-9. Professors learned about planning and analytics for multi-channel marketing, mining consumer insights from research, and engaging communities on-line and off-line. Brian Thomas of Volkswagen shared how his team created the highly successful Dark Lord TV ad for the 2011 Super Bowl, while Sarah Van Dyke of Living Social talked about ROI from positive marketing both locally and internationally.
For access to the presentations, please click here.