The competition was open to students in all higher education institutions in the Mid-Atlantic five-state region. Students were able to enter as a team with two to four members.
Quad Graphics hosted the Collegiate MAXI Oral Competition in Alexandria, VA, on Friday, November 13.
For the 2015 MAXI competition, students selected from one of three nonprofit organizations and then created an IMC marketing plan designed for the stated focus of that selected organization.
The participating organizations included:
• Central Park Conservancy (CPC)
• Disable American Veterans (DAV)
• Shriners Hospital for Children (SHC)
Student teams were asked to develop a marketing strategy with audience identification, and a segmentation strategy based on the stated deliverables for the organization. Teams also provided a creative brief including a solid, measurable goal in regard to the team’s proposed marketing efforts.
Five teams from the Mid-Atlantic area competed for honors:
• American University, Washington, DC
• James Madison University, Harrisonburg, VA
• King’s College, Wilkes-Barre, PA
• Salisbury University (2 teams), Salisbury, MD
The 2015 Collegiate MAXI judges included:
The DMAW Educational Foundation extends sincere thanks to everyone who helped pull together an outstanding demonstration of collegiate marketing talent. Special gratitude also is due our sponsors, judges, and the supporting institutions dedicated to marketing’s future.