On Friday, November 9, the Fall Collegiate MAXI contestants will gather at CCAH (Chapman Cubine and Hussey) at 2000 N. 15th Street, Suite 550, in Arlington, VA.
The Collegiate MAXI Oral Case Competition for the Mid-Atlantic region offers student teams the opportunity to create an Integrated Marketing Communications (IMC) plan for one of two selected organizations.
Six teams have signed up to compete, including two teams from American University, two teams from Salisbury University, and a team from King’s College and Virginia State University.
The participating organizations are:
• Jane Goodall Institute (JGI)
Continue reading Six Teams Registered to Compete in Fall MAXI Competition!
Eight thousand thanks to the growing list of donors who made this year’s 2018 Silent Auction a top producer.
Our gratitude goes to the many generous donors who helped DMAW/EF raise over $8,000 (please see our donor list on the right hand side of this page).
Thank you also to the many auction bidders and winner who made this year’s Silent Auction so successful.
The proceeds will support vital Foundation programs, including:
• Collegiate MAXI Awards (Note: the 2018 Fall MAXIs are scheduled for November 9 at CCAH!)
• Mentor-for-a-Day, EF’s initiative to introduce qualified students to a “day in the life of integrated marketing.”
• Professor’s Institute, a two-day conference for mid-Atlantic marketing and communications professors and educators.
• Financial support for Marketing Professors to Attend Bridge Conference Sessions.
Thank You So Much!
In this 4-minute video, Jim Doyle, Adjunct Professor of Direct Marketing at American University for 19 years, describes the cooperative teach-and-learn efforts between American University and the DMAW Educational Foundation. Over 1,000 students have graduated from Jim’s direct marketing class, with many moving on to work at a variety of direct marketing companies in the D.C. area. Here, Jim explains why he believes so strongly in the partnership.
View the video here:
by Maryann Chan, Account Executive and Intern Coordinator
Chapman, Cubine + Hussey
Many students can learn about the basics of marketing, standard terminology, and common practices in their college courses, but not everyone gets the chance to have a real-life experience that provides invaluable understanding in the field of marketing.
Continue reading Mentor-for-A-Day. Everybody Wins.