We had another successful Professors’ Institute Conference despite some questionable weather. Over 10 academic institutions were represented during the 2-day event with 18 professors in attendance.
Thank you to The Production Management Group and the DMAW for sponsoring the event; as well as Beaconfire RED for being our venue sponsor!
More information on professor resources can be found here!
Youth for Understanding headquartered in Washington, DC, offered the challenge for DMAW/EF’s 2019 Spring MAXI Competition.
Participants, who met April 12 at the headquarters of Chapman Cubine and Hussey (CCAH) in Arlington, VA, were challenged to develop a multi-channel marketing campaign to incorporate direct mail, email, digital advertising, social media, telemarketing and other relevant channels that address YFU’s goal.
Continue reading Salisbury and JMU Take Honors in the 2019 Spring MAXI Competition
Twenty-six professors from 16 academic institutions attended the 2019 Professors’ Institute held January 3 – 4, 2019.
Professors attended at no cost, with sessions and meals underwritten by our nonprofit organization with the generous support of DMAW/EF sponsors and Leadership Circle supporters. Hotel accommodations also were provided for professors who live more than 50 miles from Washington, DC.
Continue reading 26 Professors Attend 2019 Professors’ Institute
In this 4-minute video, Jim Doyle, Adjunct Professor of Direct Marketing at American University for 19 years, describes the cooperative teach-and-learn efforts between American University and the DMAW Educational Foundation. Over 1,000 students have graduated from Jim’s direct marketing class, with many moving on to work at a variety of direct marketing companies in the D.C. area. Here, Jim explains why he believes so strongly in the partnership.
View the video here:
[https://www.youtube.com/watch?v=hBD0nXI4-3M]
Introduction
by Maryann Chan, Account Executive and Intern Coordinator
Chapman, Cubine + Hussey
Many students can learn about the basics of marketing, standard terminology, and common practices in their college courses, but not everyone gets the chance to have a real-life experience that provides invaluable understanding in the field of marketing.
The Fall 2019 MAXI Oral Case Competition took place on Friday November 15, 2019. Three teams participated in the competition representing American University and Shenandoah University. There were two case options for our fall competition, No Kid Hungry and MEANS Database.
The Gold team, representing Shenandoah University, chose the MEANS Database case study. Haoxuan Tang, Brianna Turner and Andre Wavrek received first place honors. The team adviser was Professor Sally Kim.
The Silver team, representing American University, also chose the MEANS Database case study. Team members included Cara Auerbach, Gabriela Cantero, Danielle De Vito and Camden Marcucci. Austin Ellis, from American University, also attended.
The Bronze team, also representing American University, a chose the No Kid Hungry case study. Team members included Carla Fuente, Michele Roux, Lourdes Siman and Valerie Villalaz. Both American University teams were advised by Michael Clayton.
Thank you to Beaconfire RED for being the venue sponsor.
Thank you to the following sponsors: Chapman, Cubine and Hussey, The Production Management Group Family, NOVA Label Company, Concord Direct, and the DMAW.
And thank you to our Fall 2019 MAXI Judges:
• Gail Battle, St. Luke Institute
• Bruce Gregoire, WiseGuys Marketing
• Scott Huch, Direct Creative
