Announcing the 2020 Spring MAXI!

We are excited to announce our Spring 2020 MAXI Oral Case Competition, that will be held on April 3, 2020 at at Beaconfire RED, in Arlington, VA.

There will be one case for our spring competition: Disabled American Veterans.

We are now accepting Intent to Compete forms! Forms are due March 6, 2020 by 5pm!

For more information, please click here.

Professors’ Institute 2020!

We had another successful Professors’ Institute Conference despite some questionable weather.  Over 10 academic institutions were represented during the 2-day event with 18 professors in attendance. 

Thank you to The Production Management Group and the DMAW for sponsoring the event; as well as Beaconfire RED for being our venue sponsor!

More information on professor resources can be found here!

Salisbury and JMU Take Honors in the 2019 Spring MAXI Competition

Youth for Understanding headquartered in Washington, DC, offered the challenge for DMAW/EF’s 2019 Spring MAXI Competition.

Participants, who met April 12 at the headquarters of Chapman Cubine and Hussey (CCAH) in Arlington, VA, were challenged to develop a multi-channel marketing campaign to incorporate direct mail, email, digital advertising, social media, telemarketing and other relevant channels that address YFU’s goal.

Continue reading Salisbury and JMU Take Honors in the 2019 Spring MAXI Competition

26 Professors Attend 2019 Professors’ Institute

Twenty-six professors from 16 academic institutions attended the 2019 Professors’ Institute held January 3 – 4, 2019.

Professors attended at no cost, with sessions and meals underwritten by our nonprofit organization with the generous support of DMAW/EF sponsors and Leadership Circle supporters. Hotel accommodations also were provided for professors who live more than 50 miles from Washington, DC.

Continue reading 26 Professors Attend 2019 Professors’ Institute

In this 4-minute video, Jim Doyle, Adjunct Professor of Direct Marketing at American University for 19 years, describes the cooperative teach-and-learn efforts between American University and the DMAW Educational Foundation. Over 1,000 students have graduated from Jim’s direct marketing class, with many moving on to work at a variety of direct marketing companies in the D.C. area. Here, Jim explains why he believes so strongly in the partnership.

View the video here: 

Mentor-for-A-Day. Everybody Wins.

by Maryann Chan, Account Executive and Intern Coordinator

Chapman, Cubine + Hussey

Many students can learn about the basics of marketing, standard terminology, and common practices in their college courses, but not everyone gets the chance to have a real-life experience that provides invaluable understanding in the field of marketing.

Continue reading Mentor-for-A-Day. Everybody Wins.