On Friday, March 31, Spring Collegiate MAXI contestants will gather at Quad Graphics in Alexandria, VA, to present direct marketing pitches to the MAXI judges. Competitors from the marketing departments of Mid-Atlantic universities will create a full-scale integrated marketing communications strategy [IMC] for the American Red Cross. Each participating college/university is invited to bring two teams. The Intent to Compete form is due February 17.
Nineteen professors from 12 academic institutions in the Mid-Atlantic attended the 2017 Professors’ Institute. Due to pending renovations at American University, this year’s January 4-5 PI was hosted by Blackbaud in downtown D.C. Attendees also were invited to an evening reception on January 4 at Firefly.
DMAW/EF President Rick Powell announced three awards at The 2016 Best of Direct Awards ceremony on November 30. Recipients included Professor Paula Morris of Salisbury State University; Greg Albright, co-founder and principal of PS/PS Digital; and Scott Huch, president of The Delta Group.
Salisbury University wrote this article about Professor Paula Morris, who received the DMAW/EF O’Hara Leadership Award.
The DMAW/EF is now accepting applications for Student Ambassadors for spring 2017.
Are you a PROFESSOR at a college or university in the Mid-Atlantic area with a few exceptional students who might benefit from the EF’s
Are you a STUDENT looking to make professional contacts?
Are you a MANAGER AT A DIRECT MARKETING FIRM
on the outlook for talent?
President and CEO
Production Management Group