DMAW Educational Foundation


DMAW Educational Foundation - DMAW/EF

Austin Kiplinger, Publisher, Philanthropist and Friend of DMAWEF

10.AustinKiplingerAustin Kiplinger died last week at age 97. Mr. Kiplinger was a journalist and led the Kiplinger Washington Editors for decades. The company, founded by Mr. Kiplinger’s father, was a leader in using direct marketing techniques to build readership and loyalty.

Mr. Kiplinger was a long time member of the DMAW and a great friend of the DMAW Educational Foundation. He delighted in attending our events, including Best of Direct and the Collegiate MAXI. Just a year ago, Mr. Kiplinger spoke about his career in publishing at a DMAWEF Leadership Circle event, contrasting the publishing business today with that of his own day.

Many DMAW members and Educational Foundation donors will remember Austin for his great personal charm and interest in everyone he met. We are grateful for his contributions to our industry and our future and join his family in mourning his loss.

Read more about Austin Kiplinger’s life and career, Austin Kiplinger dies at 97 – Kiplinger Letter

Collegiate MAXI Winners Announced

Five teams from the Mid-Atlantic area competed for honors in the 2015 Fall Collegiate MAXI competition.

• American University, Washington, DC
• James Madison University, Harrisonburg, VA
• King’s College, Wilkes-Barre, PA
• Salisbury University (2 teams), Salisbury, MD

Winners were Salisbury University Team 2 [Gold], Salisbury State University Team 1 [Silver], and King’s College [Bronze].

Complete details and photos here.

Announcing 2015 Best of Direct Winners

Ornament copy

DMAW Hall of Leaders Award
Rick Powell, President & CEO
PMG Group

DMAW & DMAW/EF Industry All Star Award
Tiffany Neill, Partner, Lautman Maska Neill & Company

DMAW Emerging Leader Award
Marie Kosanovich, Account Director, The Lukens Company
Rebecca Shapalis, Senior Fundraising Program Manager, Avalon Consulting Group

DMAW Board Appreciation Award
Nancy Scott, Principal, Liberty Communications Group
Former Editor, Marketing AdVents

DMAW Volunteer of the Year
Alan Rich, President, Nova Label

DMAW Partner of the Year
Colortree Group

DMAW/EF O’Hara Leadership Award
Michael J. Clayton, Ph.D., Professorial Lecturer and MS in MKTG Program Director, Kogod School of Business, American University

DMAW/EF Kay Lautman Mentorship Award
Gail Battle

DMAW/EF Board Appreciation Award
Kirk Swain, Partner,

Join your colleagues in direct marketing as we celebrate the holiday season by honoring those individuals and organizations who have pushed our industry forward by their tireless pursuit of excellence!

Best of Direct Annual Holiday Party and Awards Ceremony
December 3 | 6 – 9 PM
National Press Club | Washington, DC


Mentor For A Day

As a business owner or manager, you are in a position to save valuable time and money on employee recruitment. How?

Sign up today for the DMAW/EF “Mentor-for-a-Day Program” and let us match you with a motivated and hard-working college student. For free.

Since our Mentor-for-a-Day Program launched three years ago, 31 students have passed through. Mentors who have participated say they get as much out of this experience as the students. If you are ready to share your knowledge, time, and resources — and connect with an enthusastic marketing student –we can include you in our program today!

Please contact Alan Rich at: 301-386-4433 or

Fall 2015 Collegiate MAXI Winners



2015 Collegiate MAXI GOLD winners, Salisbury University, Team 2


2015 Collegiate MAXI SILVER winners, Salisbury University, Team 1


2015 Collegiate MAXI BRONZE winners, King’s College














The Challenge
The competition was open to students in all higher education institutions in the Mid-Atlantic five-state region. Students were able to enter as a team with two to four members.

Quad Graphics hosted the Collegiate MAXI Oral Competition in Alexandria, VA, on Friday, November 13.

For the 2015 MAXI competition, students selected from one of three nonprofit organizations and then created an IMC marketing plan designed for the stated focus of that selected organization.

The participating organizations included:

• Central Park Conservancy (CPC)
• Disable American Veterans (DAV)
• Shriners Hospital for Children (SHC)


Students watched and learned from the presentations made by other teams.

Student teams were asked to develop a marketing strategy with audience identification, and a segmentation strategy based on the stated deliverables for the organization. Teams also provided a creative brief including a solid, measurable goal in regard to the team’s proposed marketing efforts.

The Competitors
Five teams from the Mid-Atlantic area competed for honors:

• American University, Washington, DC
• James Madison University, Harrisonburg, VA
• King’s College, Wilkes-Barre, PA
• Salisbury University (2 teams), Salisbury, MD

The Judges
The 2015 Collegiate MAXI judges included:


Carrie Schweikart, Sales Manager for Special Interest Publications, Quad/Graphics, and President, DMAW/EF


Marilyn Liebrenz-Himes, Professor, George Washington University — School of Business and DMAW/EF Board member












Katy Jordan, Vice President, Integrated Marketing, CDR Fundraising Group and DMAW/EF Board member


Alan Stininger, Annual Giving Manager, Shriners Hospital for Children.










The DMAW Educational Foundation extends sincere thanks to everyone who helped pull together an outstanding demonstration of collegiate marketing talent. Special gratitude also is due our sponsors, judges, and the supporting institutions dedicated to marketing’s future.