Fall 2019 MAXI Winners!

The Fall 2019 MAXI Oral Case Competition took place on Friday November 15, 2019. Three teams participated in the competition representing American University and Shenandoah University. There were two case options for our fall competition, No Kid Hungry and MEANS Database. 

The Gold team, representing Shenandoah University, chose the MEANS Database case study. Haoxuan Tang, Brianna Turner and Andre Wavrek received first place honors. The team adviser was Professor Sally Kim.

The Silver team, representing American University, also chose the MEANS Database case study. Team members included Cara Auerbach, Gabriela Cantero, Danielle De Vito and Camden Marcucci. Austin Ellis, from American University, also attended.

The Bronze team, also representing American University, a chose the No Kid Hungry case study. Team members included Carla Fuente, Michele Roux, Lourdes Siman and Valerie Villalaz. Both American University teams were advised by Michael Clayton.

Thank you to Beaconfire RED for being the venue sponsor.

Thank you to the following sponsors: Chapman, Cubine and Hussey, The Production Management Group Family, NOVA Label Company, Concord Direct, and the DMAW.

And thank you to our Fall 2019 MAXI Judges:

• Gail Battle, St. Luke Institute
• Bruce Gregoire, WiseGuys Marketing
• Scott Huch, Direct Creative

Registration open! Professors’ Institute 2020

Professors’ Institute will be held January 7-8 at Beaconfire RED, 2300 Clarendon Blvd, 2nd floor, Arlington, VA 22201.

Where? The conference will be held at the Beaconfire RED office complex within the second floor conference space. The address is 2300 Clarendon Blvd., Arlington, VA 22201. Our plan is to have a catered evening reception in the same space immediately following the last session on the 7th.

There is NO Cost for professors to attend. The sessions and meals are underwritten by our nonprofit organization and with the generous support of sponsors and our Leadership Circle supporters.

Hotel accommodations are provided for professors who live more than 50 miles from Washington, DC.

Registration is now open for PI 2020! We ask that all who are able to attend, even just a portion of the event, complete the registration form. All those needing a hotel room, must RSVP by 12/11/19 so we can confirm with the hotel. Once you request a hotel room, it will be important to let us know immediately if your plans change and you will not be attending.

To register, click here.

Salisbury and JMU Take Honors in the 2019 Spring MAXI Competition

Youth for Understanding headquartered in Washington, DC, offered the challenge for DMAW/EF’s 2019 Spring MAXI Competition.

Participants, who met April 12 at the headquarters of Chapman Cubine and Hussey (CCAH) in Arlington, VA, were challenged to develop a multi-channel marketing campaign to incorporate direct mail, email, digital advertising, social media, telemarketing and other relevant channels that address YFU’s goal.

Continue reading Salisbury and JMU Take Honors in the 2019 Spring MAXI Competition

26 Professors Attend 2019 Professors’ Institute

Twenty-six professors from 16 academic institutions attended the 2019 Professors’ Institute held January 3 – 4, 2019.

Professors attended at no cost, with sessions and meals underwritten by our nonprofit organization with the generous support of DMAW/EF sponsors and Leadership Circle supporters. Hotel accommodations also were provided for professors who live more than 50 miles from Washington, DC.

Continue reading 26 Professors Attend 2019 Professors’ Institute

In this 4-minute video, Jim Doyle, Adjunct Professor of Direct Marketing at American University for 19 years, describes the cooperative teach-and-learn efforts between American University and the DMAW Educational Foundation. Over 1,000 students have graduated from Jim’s direct marketing class, with many moving on to work at a variety of direct marketing companies in the D.C. area. Here, Jim explains why he believes so strongly in the partnership.

View the video here: 
[https://www.youtube.com/watch?v=hBD0nXI4-3M]

Mentor-for-A-Day. Everybody Wins.

Introduction
by Maryann Chan, Account Executive and Intern Coordinator

Chapman, Cubine + Hussey

Many students can learn about the basics of marketing, standard terminology, and common practices in their college courses, but not everyone gets the chance to have a real-life experience that provides invaluable understanding in the field of marketing.

Continue reading Mentor-for-A-Day. Everybody Wins.