DMAW Educational Foundation

DMAW Educational Foundation -

Direct Mail: Dead or Alive?

by Jennifer Hernandez

32d7b11Marketers are talking about direct mail and some say it’s dead. It’s boring, predictable, and increasingly costly with growing postal rates. Or is it? Many believe that direct mail is outdated and  digital is the only way to go now. Contrary to popular belief however, direct mail is not a dying tool in the direct marketing industry.

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Spring 2016 Collegiate MAXI Winners

Students from Salisbury University, Johns Hopkins University, and the University of Maryland gathered on April 22 for the Spring 2016 Collegiate MAXI Oral Case Competition.

Judges included Dr. Marilyn Liebrenz-Himes, George Washington University; Kelsey Sloss, CCAH; Lynn Waller, CCAH; and Jonah Gitlitz, retired.

Working in teams, students selected an integrated direct marketing challenge from among three options presented by sponsor CCAH.

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