• 7th Annual Best of Direct Gala – Recognition!

On Tuesday, December 2, DMAW and the DMAW Educational Foundation held it’s 7th Annual Best of Direct Gala at the National Press Club in Washington, DC.  Leaders in our industry were honored, special guests were recognized and everyone had a fantastic time!

The DMAW-EF was pleased to award the following individuals whose efforts have helped our local direct marketing industry grow and flourish:

2014 Best of Direct - O'Hara

O’Hara Leadership Award – Dr. Theresa Clarke, a Professor of Marketing at James Madison University who is passionate about nurturing new marketing talent.

2014 Best of Direct-EF Board Appreciation

Board Appreciation Award – Joan Bennett for her years of service to the professors, students and the Education Foundation Board.

2014 Best of Direct-Lautman

Kay Lautman Mentorship Award – Greg Adams, Co-Founder and Principal CCAH for his work mentoring aspiring direct marketing professionals.

2014 Best of Direct-All Star Award

Industry All-Star Award – Allison Porter, Co-Founder and President of Avalon Consulting Group.


The Education Foundation was formed with a vision of helping young people prepare and find rewarding careers in the field of direct marketing.  We support the DMAW by developing the next wave of professionals to enter the direct marketing field.  A variety of programs help make this a reality including the annual Professors’ Institute, a Collegiate MAXI competition and our very successful Mentor-for-a-Day program. We are fortunate to have a group of professors serve as our Academic Advisory Council to guide us along the way. A special thanks to our devoted group of donors, our Leadership Circle, whose generosity makes the EF programs possible.

We look forward to our 2015 programs and what they accomplish in helping to shape THE BEST OF DIRECT of our future.


Fall 2014 Collegiate Maxi Competition – Winners!

DMAW EF Fall 2015 Collegiate Maxi Teams

Teams from JMU, AU & Salisbury compete and win!

The DMAW/EF hosts the annual Collegiate Maxi Case Competition, and has moved ahead to create separate case challenges for both the fall and spring semesters, so that more students are able to enter this competition. Revising the competition from written cases to an oral case format also has the added benefit of being able to acknowledge the winners right at the competition.

The Fall 2014 Collegiate Maxi case challenge was “Earth Hour-2015.” This activity originated with the global World Wildlife Fund, which sponsored this fall challenge on November 14, 2014.  WWF key representative for this competition, Kevin Taylor, assisted by Denise Boatwright,  hosted the case competition in the WWF’s US  headquarters on 24th street.

“The DMAW/EF was so excited that the WWF was able to host this case competition in their Washington, DC building, as well as provide this intriguing topic of Earth Hour for this fall event, commented Marilyn Liebrenz-Himes, Chair of the DMAW/EF Competition and marketing professor at George Washington University. “We look forward to having another challenging case topic for our spring Collegiate Maxi competition.


The Gold Winning Team, James Madison University– 1st

Participants: Lauren Crain, Daniel Froehlich, and Patrick Shamburger.

Academic Advisor: Theresa Clarke.


The Silver Winning Team, American University– 2nd

Participants: Amanda Trcka, Cerise Miller, and Spencer Cox.

Academic Advisor: Michael Clayton.


The Bronze Winning Team, Salisbury University – 3rd

Participants: Mary Maderazo, Destiny Jones, and Kelsey King.

Academic Advisor: Paula Morris.


Participation Certification

Team 2 from James Madison University.

Participants: Emma Barlow, Emma DelMontagne, and Rachel MacGregor.

Academic Advisor: Bud Clarke.


Judges selected from both the WWF and the DMAWEF:

Representing World Wildlife Fund

Kathy Fenn

David Jorgensen

Staff Members: Kevin Taylor and Denise Boatwright


Representing DMAW EF:

Joan Bennett

Jonah Gitlitz

Carrie Schweikart

Staff Members: Marilyn Liebrenz-Himes and Kevin Bayes.


A special thank you goes to World Wildlife Fund for sponsoring the event!

Carrie Schweikart – president@dmawef.org


Mentor for A Day

As a business owner or manager, you are in a position to save valuable time and money on employee recruitment. How?

Sign up today for the DMAW/EF “Mentor for a Day Program” and let us match you with a motivated and hard-working college student. For free.

If you are ready to share your knowledge, time and resources, we can include you in our program today!

Please contact Alan Rich at: 301-386-4433 or alan@novalabel.com.