On April 22, 2016, Spring Collegiate MAXI contestants will gather at Quad Graphics in Alexandria, VA, to present direct marketing pitches to the MAXI judges. Competitors from the marketing departments of Mid-Atlantic universities will choose from three options to create a full-scale integrated marketing communications [IMC].
To enter the 2016 Spring Collegiate MAXI competition, download the challenges and entry forms here.
This Spring’s challenges come from:
- AARP Foundation (AARPF)
- Environmental Defense Fund (EDF)
- The Trust for Public Land (TPL)
Interested? Here’s the challenge students will undertake:
What recommendations does your team have for one of these three organizations seeking funds in a crowded marketplace? With political fundraising activities reaching an all-time high, it is getting harder to compete, especially during major election years. What marketing strategy would your team recommend be used to forge ahead in this politically-charged atmosphere? Please develop a multi-channel marketing campaign to incorporate direct mail, social media, telemarketing and online engagements for fundraising that encompasses your recommended strategy for this organization.