Students from Salisbury University, Johns Hopkins University, and the University of Maryland gathered on April 22 for the Spring 2016 Collegiate MAXI Oral Case Competition.
Judges included Dr. Marilyn Liebrenz-Himes, George Washington University; Kelsey Sloss, CCAH; Lynn Waller, CCAH; and Jonah Gitlitz, retired.
Working in teams, students selected an integrated direct marketing challenge from among three options presented by sponsor CCAH.
Faculty Advisor Paula Morris worked with the winning Salisbury team comprised of Genevieve Kurtz, Sierra Little, and Destiny Jones.
Choosing to tackle a challenge from the Environmental Defense Fund [EDF], the Salisbury team proposed a nationwide contest to raise awareness and funds.
Based on the hashtag #PlantPostPrize, the effort sought to gain national interest in EDF’s activities using integrated social media, direct mail, telemarketing and email channels. The team’s recommendations featured a detailed timeline outlining a multi-channel approach to program execution. Efforts also incorporated such social media as linkedIn and Instagram.