In this 4-minute video, Jim Doyle, Adjunct Professor of Direct Marketing at American University for 19 years, describes the cooperative teach-and-learn efforts between American University and the DMAW Educational Foundation. Over 1,000 students have graduated from Jim’s direct marketing class, with many moving on to work at a variety of direct marketing companies in the D.C. area. Here, Jim explains why he believes so strongly in the partnership.

View the video here: 
[https://www.youtube.com/watch?v=hBD0nXI4-3M]

Mentor-for-A-Day. Everybody Wins.

Introduction
by Maryann Chan, Account Executive and Intern Coordinator
Chapman, Cubine + Hussey

Many students can learn about the basics of marketing, standard terminology, and common practices in their college courses, but not everyone gets the chance to have a real-life experience that provides invaluable understanding in the field of marketing.

Continue reading Mentor-for-A-Day. Everybody Wins.