DMAW Educational Foundation

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Spring Collegiate MAXI Details and Entry Forms Are Here

cropped-DMAWEF_logo-II.jpgOn April 22, 2016, Spring Collegiate MAXI contestants will gather at Quad Graphics in Alexandria, VA, to present direct marketing pitches to the MAXI judges. Competitors from the marketing departments of Mid-Atlantic universities will choose from three options to create a full-scale integrated marketing communications [IMC].

To enter the 2016 Spring Collegiate MAXI competition, download the challenges and entry forms here.

This Spring’s challenges come from:

  • AARP Foundation (AARPF)
  • Environmental Defense Fund (EDF)
  • The Trust for Public Land (TPL)

Interested? Here’s the challenge students will undertake:

What recommendations does your team have for one of these three organizations seeking funds in a crowded marketplace? With political fundraising activities reaching an all-time high, it is getting harder to compete, especially during major election years. What marketing strategy would your team recommend be used to forge ahead in this politically-charged atmosphere?  Please develop a multi-channel marketing campaign to incorporate direct mail, social media, telemarketing and online engagements for fundraising that encompasses your recommended strategy for this organization.

Complete case study details and the Intent to Compete form are available for download at these links.

Fall Collegiate MAXI Winners Announced

Five teams from the Mid-Atlantic area competed for honors in the 2015 Fall Collegiate MAXI competition.

• American University, Washington, DC
• James Madison University, Harrisonburg, VA
• King’s College, Wilkes-Barre, PA
• Salisbury University (2 teams), Salisbury, MD

Winners were Salisbury University Team 2 [Gold], Salisbury State University Team 1 [Silver], and King’s College [Bronze].

Complete details and photos here.

Mentor For A Day

As a business owner or manager, you are in a position to save valuable time and money on employee recruitment. How?

Sign up today for the DMAW/EF “Mentor-for-a-Day Program” and let us match you with a motivated and hard-working college student. For free.

Since our Mentor-for-a-Day Program launched three years ago, 31 students have passed through. Mentors who have participated say they get as much out of this experience as the students. If you are ready to share your knowledge, time, and resources — and connect with an enthusastic marketing student –we can include you in our program today!

Please contact Amy Steinbicker at