Thank you for a successful DMAW/EF Auction!

Thank you to both our donors and the participants in the first ever DMAW/EF Online Auction. Your generous support helped us to surpass our fundraising goal – in total we raised more than $8,000 making this year’s auction one of our most successful!

Your generosity will enable the DMAW/EF to continue to introduce both students and professors to the direct marketing industry even in these uncertain times.

Thank you so much for your support of our first online auction – we’re already looking forward to next year!

Spring 2020: Mentor For a Day Placement Days: Cancelled

Unfortunately, the DMAW/EF has made the difficult decision to cancel the Spring Mentor For A Day Placement days given the circumstances surrounding COVID-19; with student learning transferring away from school campuses, as well as host companies working remotely and limiting visitors.

We would like to thank the students, partner host companies, and professors for their support of the DMAW/EF and we look forward to hosting students again soon! 

If you have any questions, please reach out to us at

The 2020 Spring MAXI: Cancelled

Unfortunately, the DMAW/EF has made the difficult decision to cancel the Spring MAXI given the circumstances surrounding COVID-19 and student learning transferring away from school campuses. 

We would like to thank the teams for entering: Christopher Newport University, George Mason University, Salisbury University and Virginia State University.  And we wish all the seniors well!

For more information, please click here.

A Tribute to Jim Doyle

Earlier this year, Jim Doyle, a longtime friend and  supporter of the DMAW/EF, passed away. He will be truely missed by the direct marketing community.

“ Always a contrarian and seldom quiet or bashful my friend Jim Doyle’s death is a great loss to our profession, our association and all of his colleagues and friends everywhere who knew or worked with him over the decades.  Jim was a teacher, speaker, and most of all a solid practioneer of the art and science of direct marketing. He cared deeply about the young direct marketers and worked hard to both help educate them and then help find them their first jobs in our profession. Proud of his Irish roots, Jim  always had a joke or story at the ready to tell – some even funny!  Till we meet again, sleep warm Jim .”                                                                                                      – Rick Whelan

Thank you, Jim, for all you did to support your students and the DMAW/EF.

A Link to Jim Doyle’s Obituary

In this 4-minute video, Jim Doyle, Adjunct Professor of Direct Marketing at American University for 19 years, described the cooperative teach-and-learn efforts between American University and the DMAW Educational Foundation. Over 1,000 students graduated from Jim’s direct marketing class, with many moving on to work at a variety of direct marketing companies in the D.C. area. Here, Jim explains why he believed so strongly in the partnership.

View the video here.