The Fall 2016 DMAW/EF Collegiate MAXI Oral Case Competition will be held on Friday, November 4, at Quad Graphics in Alexandria, VA. Students will select from one of two nonprofit organizations and create an Integrated Marketing Communications (IMC) designed for the stated focus of that selected organization.
Students Who Compete and Win Explain How They Did It
Part I
Maryland’s Salisbury University has been a stalwart entrant in the DMAW Educational Foundation’s Collegiate MAXI awards competition. Salisbury won Gold and Silver in the Fall 2015 competition and took Gold again in the Spring 2016 event.
Here, we interview Salisbury students who took honors in the Fall 2015 and the Spring 2016 Collegiate MAXI competitions.
Spring 2016 Gold Collegiate MAXI winners.
Direct Mail: Dead or Alive?
by Jennifer Hernandez
Marketers are talking about direct mail and some say it’s dead. It’s boring, predictable, and increasingly costly with growing postal rates. Or is it? Many believe that direct mail is outdated and digital is the only way to go now. Contrary to popular belief however, direct mail is not a dying tool in the direct marketing industry.
