DMAW/EF’s Spring 2019 MAXI Oral Case Competition will be held on April 12, 2019, at Chapman Cubine and Hussey (CCAH) in Arlington, VA.
There will be one case option for the Spring 2019 competition: Develop a comprehensive annual marketing plan to support the growth of the study abroad program for Youth for Understanding.
For Case Competition details and to download the Intent to Compete Form, read on!
Continue reading Spring 2019 MAXI Competition Is Up and Running
Twenty-six professors from 16 academic institutions attended the 2019 Professors’ Institute held January 3 – 4, 2019.
Professors attended at no cost, with sessions and meals underwritten by our nonprofit organization with the generous support of DMAW/EF sponsors and Leadership Circle supporters. Hotel accommodations also were provided for professors who live more than 50 miles from Washington, DC.
Continue reading 26 Professors Attend 2019 Professors’ Institute
On Friday, November 9, the Fall Collegiate MAXI contestants gathered at CCAH (Chapman Cubine and Hussey) at 2000 N. 15th Street, Suite 550, in Arlington, VA.
Five teams participated in the competition representing three academic institutions: American University, King’s College and Salisbury University. There were two case options for our fall competition: AARP and Jane Goodall Institute (JGI).
Continue reading Congratulations to our Fall MAXI Competition Winners!
In this 4-minute video, Jim Doyle, Adjunct Professor of Direct Marketing at American University for 19 years, describes the cooperative teach-and-learn efforts between American University and the DMAW Educational Foundation. Over 1,000 students have graduated from Jim’s direct marketing class, with many moving on to work at a variety of direct marketing companies in the D.C. area. Here, Jim explains why he believes so strongly in the partnership.
View the video here:
by Maryann Chan, Account Executive and Intern Coordinator
Chapman, Cubine + Hussey
Many students can learn about the basics of marketing, standard terminology, and common practices in their college courses, but not everyone gets the chance to have a real-life experience that provides invaluable understanding in the field of marketing.
Continue reading Mentor-for-A-Day. Everybody Wins.