We are excited to announce the DMAW/EF Collegiate MAXI Oral Case Competition challenge for Fall 2016. Students are able to select from one of two nonprofit organizations and create an Integrated Marketing Communications (IMC) plan that is designed for the stated focus of that selected organization.
Maryland’s Salisbury University has been a stalwart entrant in the DMAW Educational Foundation’s Collegiate MAXI awards competition. Salisbury won Gold and Silver in the Fall 2015 competition and took Gold again in the Spring 2016 event.
Here, we interview Salisbury students who took honors in the Fall 2015 and the Spring 2016 Collegiate MAXI competitions.
by Jennifer Hernandez
Marketers are talking about direct mail and some say it’s dead. It’s boring, predictable, and increasingly costly with growing postal rates. Or is it? Many believe that direct mail is outdated and digital is the only way to go now. Contrary to popular belief however, direct mail is not a dying tool in the direct marketing industry.
President and CEO
Production Management Group