Spring Collegiate MAXIs Scheduled for March 31, 2017

On Friday, March 31, Spring Collegiate MAXI contestants will gather at Quad Graphics in Alexandria, VA, to present direct marketing pitches to the MAXI judges. Competitors from the marketing departments of Mid-Atlantic universities will create a full-scale integrated marketing communications strategy [IMC] for the American Red Cross. Each participating college/university is invited to bring two teams. The Intent to Compete form is due February 17.

Full Details Here.