Professors’ Institute 2021 – Register Now!

Theme: “Taking 2021 to the MAX(I)!”

The Professors’ Institute is an annual, free event for educators in the mid-Atlantic region that is designed to bring real-world interactive and direct marketing learning to collegiate educators teaching marketing, communications or related courses. All educators are welcome! 

PI 2021 will be held on January 6, 2021, from noon to 5:00pm.

The conference will be held virtually using Zoom Meeting. Once you register, your confirmation email will include the Zoom registration information.

Registration is now open for PI 2021! The registration form can be found here.

Fall 2020 MAXI Winners!

The DMAW/EF Fall 2020 MAXI Oral Case Competition took place virtually on Friday November 13, 2020 using Zoom. Four teams participated in the competition representing three academic institutions: American University, Salisbury University and Shenandoah University. The case competition organization was the Disabled American Veterans (DAV).

The Gold winner for our fall MAXI competition was the team representing Salisbury University. Elizabeth Dean, Helen Martin and Theresa Aronne presented. The team adviser was Professor Irina Piatselchyts.

Earning Silver honors was a team representing American University. The competing team members were: Mary Dent, Ryan Pearre, Natalie Hamlet and Justin Golub. The AU advisor was Professor Michael Clayton.

Thank you to our Sponsor, PMG! As well as to our judges, who viewed and scored presentations: Mathew Harkins (The Engage Group), Stephanie Musser (MINDset Direct) and Kelly Tucker, (CCAH).

To view the competition, please click here.

O’Hara Leadership Award

To learn more about the Michael O’Hara Leadership Award and the selection criteria, please visit here.

Nomination(s) are now closed. Winner to be announced soon!

The Fall 2020 MAXI will be virtual!

The DMAW/EF will be hosting the Fall 2020 MAXI as a virtual competition on November 13, 2020.

The deadline to submit an intent to compete form has passed.

Competition Case Guidelines and the case can be found here.

If you have any questions, please reach out to us administrator@dmawef.org

Thank you for a successful DMAW/EF Auction!

Thank you to both our donors and the participants in the first ever DMAW/EF Online Auction. Your generous support helped us to surpass our fundraising goal – in total we raised more than $8,000 making this year’s auction one of our most successful!

Your generosity will enable the DMAW/EF to continue to introduce both students and professors to the direct marketing industry even in these uncertain times.

Thank you so much for your support of our first online auction – we’re already looking forward to next year!

Spring 2020: Mentor For a Day Placement Days: Cancelled

Unfortunately, the DMAW/EF has made the difficult decision to cancel the Spring Mentor For A Day Placement days given the circumstances surrounding COVID-19; with student learning transferring away from school campuses, as well as host companies working remotely and limiting visitors.

We would like to thank the students, partner host companies, and professors for their support of the DMAW/EF and we look forward to hosting students again soon! 

If you have any questions, please reach out to us at mentor@dmawef.org.

The 2020 Spring MAXI: Cancelled

Unfortunately, the DMAW/EF has made the difficult decision to cancel the Spring MAXI given the circumstances surrounding COVID-19 and student learning transferring away from school campuses. 

We would like to thank the teams for entering: Christopher Newport University, George Mason University, Salisbury University and Virginia State University.  And we wish all the seniors well!

For more information, please click here.

A Tribute to Jim Doyle

Earlier this year, Jim Doyle, a longtime friend and  supporter of the DMAW/EF, passed away. He will be truely missed by the direct marketing community.

“ Always a contrarian and seldom quiet or bashful my friend Jim Doyle’s death is a great loss to our profession, our association and all of his colleagues and friends everywhere who knew or worked with him over the decades.  Jim was a teacher, speaker, and most of all a solid practioneer of the art and science of direct marketing. He cared deeply about the young direct marketers and worked hard to both help educate them and then help find them their first jobs in our profession. Proud of his Irish roots, Jim  always had a joke or story at the ready to tell – some even funny!  Till we meet again, sleep warm Jim .”                                                                                                      – Rick Whelan

Thank you, Jim, for all you did to support your students and the DMAW/EF.

A Link to Jim Doyle’s Obituary

In this 4-minute video, Jim Doyle, Adjunct Professor of Direct Marketing at American University for 19 years, described the cooperative teach-and-learn efforts between American University and the DMAW Educational Foundation. Over 1,000 students graduated from Jim’s direct marketing class, with many moving on to work at a variety of direct marketing companies in the D.C. area. Here, Jim explains why he believed so strongly in the partnership.

View the video here.